Human Movement coolhunts tegen het Quality of Life model van Felce & Perry

Opnieuw zet ik mijn Human Movement coolhunts af tegen het Quality of Life model van Felce & Perry. Daarnaast worden wederom de vijftal waarden in gebruik genomen: physical wellbeing, material wellbeing, social wellbeing, development and activity en emotional wellbeing.

Material wellbeing De Wind Pecker is een goed voorbeeld van material wellbeing en dan op het gebied van stability and security. De grote molens leveren een bijna constante hoeveelheid aan energie wat ervoor zorgt dat mensen stabiliteit hebben wat betreft hun energie uitgaven bijvoorbeeld. Daarnaast bestaat de molen uit een erg stabiele structuur wat mensen het gevoel van veiligheid geeft. De woningen zijn als het ware aan de paal van de molen geregen wat het geheel nog meer stabiel maakt.

Social wellbeing De Google Headquarters helpen de gemeenschap rondom Mountain View om dichter bij elkaar te komen. Wat vroeger natuur was en nu ‘parkeerplaats’ is geworden zetten ze weer om in natuur. Google laat hiermee zien dat ze betrokken zijn bij de gemeenschap (community involvement) en wat zij nodig heeft. Dit heeft ook te maken met acceptance and support. Google accepteert een ieder die de Google Headquarters bezoekt en iedereen is praktisch vrij om te gaan en staan waar ie wil op het gehele complex. Dit laat de grenzen tussen een wereldwijd bekend bedrijf en het ‘gewone’ volk vervagen. Dit draagt bij aan de kwaliteit van de buurtbewoners omdat ze niet om elkaar heen kunnen op deze manier.

Development and activity Departures NYC geeft mensen die met het openbaar vervoer moeten reizen het gevoel dat ze zelfstandig zijn en dat ze zelf kunnen gaan en staan waar ze willen binnen hun stad, dit heeft te maken met competence and independence. Ze hebben met de app meer kennis dan over het vervoer dan dat ze zonder zouden hebben wat ze meer mogelijkheden geeft. En Route met de automaten met outdoor- gear geeft de mensen meer reden om iets in de natuur te gaan doen en te gaan bewegen. Hetgeen ze krijgen uit het apparaat zal ze aanzetten tot bewegen omdat ze het uit willen proberen. Dit heeft dus te maken met leisure/ hobbies, het geeft mensen aanleiding om iets in de natuur te gaan doen. Ook de Google Headquarters dragen bij aan de leisure/hobbies. Zij geven mensen de ruimte om weer te gaan sporten in de natuur en creëren een landschap dat weinig vaste structuren kent waardoor mensen spelenderwijs door het landschap kunnen bewegen.

Emotional wellbeing Wind Pecker geeft mensen het gevoel dat ze iets positiefs doen voor de natuur (positive affect) dit zorgt weer voor satisfaction. Mensen zijn blij dat ze door in de windmolens te gaan wonen iets blijvends positiefs kunnen doen voor de natuur. Dit zou kunnen evolueren in meer positieve inzet voor het milieu. De automaat met tshirts van Fashion Revolution Day geeft mensen een fijn positief gevoel en het gevoel dat ze iets betekenen voor deze wereld. Het laat ze stilstaan en nadenken over de dingen die zij doen wat invloed heeft op iemand elders op de wereld.

Physical wellbeing Track Travel geeft mensen het gevoel dat ze zelfs op een vliegveld nog iets doen aan beweging. Het geeft ze fysiek een goed gevoel omdat ze zich op dat moment bewust zijn van hun lichaam. Daarnaast geven de tracks mensen een gevoel van mobility. Mensen kunnen zich goed en makkelijk voortbewegen. En Route daagt mensen uit om te gaan bewegen door ze outdoor spullen te geven. Op deze manier proberen ze mensen aan het bewegen te krijgen, ze proberen ze te triggeren en bewust te worden van hetgeen ze doen aan beweging.

Departures NYC


In a city like New York where you’re unable to walk everything it’s important to have an efficient public transport system. The subway is a well known and overused way of transportation but people tend to forget about buses. If people were to find buses easier and more efficient, they’d probably use them more often to get the big pressure of the subway system. New systems like Departures NYC will pop- up to get the people in cities to move fluent but also to avoid congestion in the citys’ centre.


The application has been developed by the Swiss company Taktil. This company puts a lot of energy in the users exprience and efficiency. Departures NYC uses augmented reality to find bus stops in New York city. Not only does it find bus stops but it also keeps track of any changes in schedule and it detects buses that are approaching them.



What’s so different about this application and others that are supposed to help you is that Departures NYC actually sees everything literally from where you stand through your phone’s camera. I’ve visited New York a couple of times and the bus stops are almost invisible within the street view though often they get closer to places than subway stations do. In our fast moving world and our growing urbanisation it’s key to make ways of transportation as easy as possible. Next to this, infrastructures aren’t getting any easier so tourists visiting big cities like New York are getting more and more confused. In order to keep cities moving, I think solutions like these are necessary to make human movement in cities as efficient as possible making it more sustainable. If people are looking for something and discover that they have easy and nearby access to it, they will leave their car at home more easily which is better for our environment.




En Route

Nowadays we’re paying a lot to get goods to where we live, whether they are transported by truck, buses, boats or airplanes. Isn’t it only fair for our future society that we try and make these distances shorter? Vending machines are an outcome when it comes to shorten these distances. Here three different types of vending machines will be explained to give a picture of future shopping.


These three vending machines all sell different things in different disciplines. The #SnackHolidays campaign from Transavia France sells affordable tickes when your buying a snack. The tickets are a cereal bar, gummy sweets or potato chips. Another vending machine is the one installed by the Tourism Britisch Colombia in San Francisco. This machine delivers products that promote outdoor activity. It delivers for example bikes, surfboards and sleeping bags. The last one is the machine from Fashion Revolution Day which sells white t-shirts for two euros. Before getting the t-shirt, people watch a video about the people who create this cheap clothing. Afterwards they choose between buying the t- shirt or donate the two euros.



In my opinion cities should all start and look into these vending machines. While a lot of shops are closing because we shop online, we still travel to work or school everyday, in real life. Take the airplane tickets for example, why don’t we bring people to new places instead of taking goods to new places? In this way we will still have access to these goods but we don’t transport as many people as we transported goods. In this way we decrease flights so we also decrease the use of dangerous fuels. In the future we should think of these nearby solutions. Also the machines with products for outdoor activity seem to get people moving in a different way. This adds to their leisure activities but also stimulates to keep them healthy. A machine such as the one from Fashion Revolution Day makes people healthy in mind. They ‘move’ people in a different way, by showing them what they do not see in order to influence their choices and make them think twice. In order to create sustainable but still moving cities in the future we should think of solutions close by.

I recommend you to watch these videos to get an impression.


Wind Pecker


With our growing population and our ideas of creating energy we also need new living spaces. It seems more than obvious that our space on the Earth’s surface will be limited in time so we need tot hink higher. The urbanisation rate will continue to get higher so people will have to move up since city boundaries are getting limitied.


The Wind Pecker Project was created by Goetz Schrader, a german designer whose made multiple sustainable projects. Wind turbines will be covered with structures that can be moved by the wind, they’ll turn towards the way the wind is moving. The sustainable part of these structures lies in it’s self- supplying energy from the wind turbine. These structures will be created around wind turbines on the water as well as on land. This project is yet still an idea and has not been built yet.



Self- supplying buildings will arise more and more in the future. We have to take more care of ourselves in the future in order to fully function. Because of the big pressure that lies on for example the power net, I think that this self- supplying will be ahead of failure from this net to avoid any big trouble in the future. Moving people up is also inevitable due to our growing urbanisation. What I personally like about this structure is that wind turbines are often seen as monstrous ugly things that spoil our landscape. Though they are needed we often don’t accept them. Giving them living spaces and making them multi- functional will create more acceptance in the future. Though I do think that several practical issues such as noise from the spinning should be taken care of, this could be one of many solutions to keep people outside in the nature in a futuristic new way. I think that this can reduce the pressure on city centres extremely if only we think in ways like these.


Idealistic Google Headquarters


I usually follow everything Google does. Though I often do not understand complex technicalities, I am interested in the overall idea of them. The articles I found on the new Google headquarters weren’t that complicated however. Though they lack certain details on how sustainable it’ll be, we need more of these ideas to stimulate our brains to create new ways of sustainable cities.



Google’s new headquartes in Moutain View, California has been designed by Bjarke Ingels and Thomas Heatherwick. This headquarter should be sustainable, flexible and future- proof. This enormous project is not only available for Google, this will be accessible for the community as well. Google wants to give their visitors as well as their staff a bigger connection to our nature. Although they do not talk about numbers or strategies to create the energy sustainably, this will be inevitable. The 316,000 square metres will consist of lightweight blocks that can be moved for future use. The canopies that will overlap the overall structure will let in daylight as well as air. Another goal will be to dissolve the infrastructure in the nature.



What Google is trying to do with this building, is exactly what Ingels says in the video about the new headquarters, “Everything in Silicon Valley has turned into parking lots. We’re trying to reverse this process and re- create some of the natural qualities that have been there in the first place.” To me a place like this may seem a little too idealistic. I do understand however that a company as great as Google needs this in order to get society, or a part of society, moving. I do think that future sustainable cities should contain at least these features. Unfortunately a lot of details are left out on what we know of the new headquarters now but the overall idea is something that we should at least try to achieve. We’re turning the world in a planet that won’t be of use for us one day. I think that in order to avoid this we should live in flexible and movable blocks and we should dissolve our boundaries between concrete and nature.


Track Travel


I regularly read articles on and I came across an article that got my attention. I saw these bright coloured running lanes in a building which looked like an airport. In my opinion, airports are always dull and uninteresting so I wanted to know what these lanes were used for. The article made me think about what we are doing to avoid the serious problems that our planet is facing as well as the problems we are facing. The ecosystem gets worse each day and our society seems to get bigger each day.



These running tracks are designed for terminal three of Narita Airport in Tokyo. The tracks were made to prepare for the 2020 Olympics in Tokyo. The tracks provide a system to guide travellers to their gates and other destinations on the airport. Blue tracks are for departures and red for arrivals. Next to this they give them a great walking experience over the long distances. They are created by PARTY, a creative lab that uses design and technology to create something unknown for our ‘networked world’. PARTY worked on this together with NIKKEN and MUJI, two company’s in Japan that are well known for their architectural work and design.



What I really like about this system is that they leave complicated signs hanging off the ceiling out as well as leaving the moving walkways out. The moving walkways take up a lot of energy, leaving these out makes the airport more sustainable and gives an example for airports all across the world. This unconsciously makes people walk across the airport, something which a lot of airports should think carefully about. By making small changes like leaving things out we all got used to, airports help people to get moving, they help them to not take the easy way but to take the way that’s best for them. I personally think that we should think of these easy solutions right now. If we want to cure little of what’s left of our planet, we should make small decisions like these for people in order to get them moving. This will create a domino effect that’s needed to wake us.


Food coolhunts tegen het Quality of Life model van Felce & Perry


In het blok Food worden de coolhunts opnieuw afgezet tegen het Quality of Life model van Felce & Perry. Middels de vijftal waarden: physical wellbeing, material wellbeing, social wellbeing, development and activity en emotional wellbeing worden de vijf coolhunts onderbouwd betreffende toevoeging aan kwaliteit van leven.

Material wellbeing:

De Anty Gin wilt enige roering brengen in wat ‘normaal’ is. Het komt niet vaak voor dat men dieren in drankjes verwerkt en met een prijs van 250 euro bieden zij een apart luxe drankje aan. Je hebt een aardig inkomen nodig om dit zomaar even te kunnen betalen voor een 250 ml fles dat vol zit met onder andere mieren. Het ligt dus aan finance/income of je dit kunt betalen. Het is een luxeproduct dat eigenlijk overbodig is en zo apart is dat je je kunt afvragen of men hier in geïnteresseerd is of niet.

Social wellbeing: 

De Arising of the butcher’s artisinary had vooral focus op vrouwen die een positie probeerde te verwerven binnen de slagersambacht. Dit heeft veel te maken met Acceptance & Support, een van de subcategorieën van Social Wellbeing. De vrouwen willen geaccepteerd worden binnen het het eigenlijke ‘mannelijke vak’. Daarnaast willen ze ook goede, eerlijke producten aan de man krijgen. Hiermee geven ze support aan het biologische eten en aan de slowfood beweging die onze samenleving in toom moet krijgen wat betreft het verspillen van eten.

Het Anticafe daarentegen probeert een soort community op te zetten van mensen die graag samen willen zijn in een fijne omgeving voor een goede prijs. Zij willen mensen een kans geven om nieuwe mensen te leren kennen en ervaringen op te doen voor een goede prijs. Zij verzetten zich hierbij tegen ketens zoals Starbucks.

Louisville Vegan Jerky zorgt ervoor dat veganisten de smaak van vlees niet hoeven te missen ook al eten ze het niet. Ze denken voor hun gemeenschap en zorgen voor ze. Ze zorgen voor openheid naar hun klanten zodat ze weten waar het bedrijf aan toe is en hoe ze het bedrijf kunnen helpen.

Pop- up melk neemt de verantwoordelijkheid voor onze Nederlandse gemeenschap. Ze zorgen ervoor dat belangrijke mensen voor de melk industrie bij elkaar komen en zorgen ervoor dat Nederlanders weten waar ze aan toe zijn. Juist omdat ze onze ‘bulk melk’ voor lief nemen zullen ze uit zichzelf geen informatie over het verdwijnen van het melk quotum opzoeken.

Emotional wellbeing:

De vrouwen uit het stuk van Arising of the butcher’s artisinary krijgen een soort van satisfaction, voldoening uit wat ze doen. Ze willen vrouwen aansporen om voor zichzelf op te komen en te doen wat hun passie is, dat hebben zij ook gedaan en zij zijn erin geslaagd.

Pop- up Melk


I was interested in reading this article because I don’t know a lot of people that really enjoy drinking milk or eating cheese. I was wondering what people they wanted to attract with this ‘milk saloon’ since milk has become a ‘mass product’ for most of the people. Something that is just always available. Milk just doesn’t seem to be a ‘sexy product’, something in which people are really interested in. So why do they put so much effort in holding a milk saloon for one month?


The pop-up Melksalon, will be openend from first of April till the thirtieth of April, from Wednesday till Sunday and from eleven am till five pm in Amsterdam. The purpose of this ‘saloon’ will be the revaluation of milk. During these days consumers, dairy farmers, designers and scientists will come together to talk about the Dutch milk quota that will stop on the first of April. They want to get the discussion going on what will happen to the milk production in the Netherlands if the limits of milk production are gone.


This ‘milk saloon’ is interesting because it gives insight in a discussion that almost no one wants to have. Prices will drop incredibly after the first of April because the milk producers will have more freedom to do what they want, so they can produce more. With this saloon they open the discussion and try to get to a reasonable conversation with those involved. This is a form of sharing information with each other so they can collaborate to create a new environment for milk production. What they do is giving a certain transparency to consumers as well, because people nowadays simply take milk for granted. It’s there, it’ll always be there and that’s the only thing that matters. This is an example of a product that has influence on a lot of levels. For example our landscape in the Netherlands, our economy, our diet etc. It’s important that people realize they have to be efficient with producing food products and that they have to be honest in what is needed and what is too much, which creates more waste.




Vegan Jerky


I actually found this vegan jerky at the website of, a website which wants to inspire young designers and make them try to get a deal with a company who needs a packaging designer. Though I am a vegetarian I’m normally not interested in vegan things. I just don’t fancy the vegan way of life. But I was surprised to see the vegan jerky. I do eat substitutes for meat at dinner but I never tried a snack that actually tastes like meat.



Stanley Chase is the founder of the Louisville Vegan Jerky Company. He was making Babi Pangang and accidently left the dough in the oven too long. It was overdone but he decided to taste it because it smelled like barbecue. He took what was left to a local bar and spread the ‘jerky’ around the picnic tables, everyone was enthusiastic. Several weeks later he was already selling some bags in grocery stores. Currently they have four different flavors: Pete’s Bourbon Smoked Black Pepper, Enid’s Sriracha Maple, Todd’s Bourbon Smoked Chipotle and Carrie’s Sesame Teriyake. Alle bags are still hand bagged though there’s a new packing ready to go, they cannot afford the plates to print these yet. 


What I like about this product is the honesty that lies behind it. The transparancy of letting your customers know that you simply do not have the money for nicer packaging. It’s a way of creating a circle of trustful customers that will appreciate your honesty on which you get sympathy and help. They share what happens within their company which forms a kind of collaboration amongst customers, they start to buy more so that the company reaches another ‘level’. It’s a simple way of asking for help by being completely open.


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Anty Gin


In the magazine Elle Eten I came across a heading that said “Ant in your glass”. I was curious because people make up the strangest drinks and meals with the strangest animals these days. The bottle looked a bit like some kind of substance you would use in chemistry lessons and because I love gin I was curious what this new gin consisted off.


This new gin was a collaboration between the Nordic food lab and The Cambridge Distillery. All bottles contain up and about sixty- two Formica Rufa, also called the Red Wood Ant. Next to the wood ant the gin also consists of nettle, wood avens and Alexanders seed which are all botanicals that add to the wood taste of the ants pheromones. The pheromone is actually a substance that ants spray when in danger. The distillation of the gin is carried out with one liter at a time. Also the labelling is done by hand with a typewriter from 1924. At the moment there are ninety- nine bottles available at a price of 250 euros.


I was interested in this bottle because it was new to me that people started using animals and actually kill animals for a drink. Though I drink gin regularly I am also a vegetarian and wouldn’t want to drink this Anty Gin. This form of collaboration between a non- profit organization such as the Nordic food lab and an organization such as the Cambridge Distillery shows that profitable organizations are interested in new and ethical concepts such as the Anty Gin. Sharing knowledge gives full transparency in ingredients and techniques used to create this gin. It’s a good example of the trend the Open World. It gives you insight in something you already know, the gin, and something that is new for you, the ants as ingredients. This ethical product makes people think whether they should or should not use animals more often in drinks.